"Studerizing" with Studer Group

Campaign for Studer Group‭, ‬a company that works with healthcare organizations to help them achieve and sustain exceptional improvement in clinical outcomes and financial results‭. ‬Using a key component from the Studer Group logo‭, ‬an upward pointing arrow‭, ‬the idea of transforming an organization from the inside out was applied through a new visual articulation and messaging strategy‭ ‬for the brand‭. ‬
Client: Studer Group. Agency: RBMM/The Richards Group.